Pitch Decks

The List of 7

  • Statement declaring the world has changed
  • Facts to support that statement
  • Identify the losing solution
  • Identify the winning solution
  • Share evidence that it works
  • Show your price (straight-forward with Tier 1, Tier 2, Tier 3 is usually best, and not necessarily correct to do at first presentation)

The List of 5

  • Name Big Relevant Change in the World
  • show there will be winners and losers (adapt or die)
  • tease the promised land, no product details, but future state
  • introduce features as “magic gifts” for reaching the promised land
  • present evidence that you can make the story come true